(CRICOS NO.: 00102E)


Bachelor of


QR Level: 5

QR Registration No.: 19/000661/L5

QR Reg. Validity Period: 29/08/2020-31/08/2024

This programme is accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications.


This is a registered programme under the Non-local Higher and Professional Education (Regulation) Ordinance in Hong Kong (Registration No.: 212897). It is a matter of discretion for individual employers to recognise any qualifications to which this programme may lead.

Programme Leader:
Dr. Mosquito LEUNG


Why study a Bachelor of Business?


The business sector is one of the world’s largest employers offering varying roles and careers. Business plays an important role in facilitating the evolution of a complex global economy by providing solutions to problems in a sustainable and ethical way.


The Bachelor of Business provides you with the knowledge and experience to move into many types of business careers such as international business, finance, public relations, management and marketing. You will develop a comprehensive knowledge of business and organisations, and the skills to analyse business issues in local, national and international contexts.



What will you learn?


This degree provides you with an active learning environment that fosters and sustains your growth in professional competence, broader skills, poise and values essential for responsible citizenship and leadership in the local and international business community. Students graduating from the Bachelor of Business will be able to:

  • Demonstrate core knowledge of business and organisations
  • Effectively communicate orally and in writing
  • Critically analyse business and organisational issues in local, national and international contexts
  • Demonstrate responsible judgement in decision making
  • Work effectively with others on shared goals
  • Use relevant technology for professional purposes
  • Demonstrate independent learning





Institution Qualification

Associate of Business Administration in the following majors:

  • Accountancy
  • Financial Services
  • General Management
  • Global Logistics and Supply Chain Management
  • Human Resources Management
  • Marketing



Career opportunities


UOW’s Bachelor of Business degree will provide you with an international passport to careers that can take you around the world and open doors to a wide range of jobs and industries. Graduates will have the knowledge and experience to move into many types of business careers such as:

  • Business Development
  • Project Management
  • Marketing Manager
  • Human Resources Management
  • Business Analysis
  • Brand/Product Manager
  • Event Manager
  • Public Relations Coordinator
  • Market Researcher



Entry requirements


Students must have completed a recognised associate degree or higher diploma in a business-related discipline. The completed qualifications taken for entry need to be pitched at HKQF level 4 at a minimum.




English language proficiency requirement

  • IELTS Academic – 6.0 overall (Reading 6 Writing 6 Listening 5 Speaking 5); or
  • Pearson Academic – 54 overall (Reading 54 Writing 54 Listening 47 Speaking 47); or
  • Cambridge Advanced - 169 (based on revised 2015 exam format); or
  • TOEFL (internet) - 70 overall (Reading 18 Writing 18 Listening 17 Speaking 17); or
  • Equivalent


Remark: Completion of a 2-year tertiary study at an approved institution taught and assessed in English is considered as meeting the English proficiency requirement of the course. The qualification must have been obtained within the previous 2 years.



Programme structure


All students are required to complete twelve (12) subjects worth six (6) credit points each to be awarded the Bachelor of Business.


The course structure* is outlined below:


Semester A


Subject code Subject name Credit Point


Principles of Responsible Business



Statistics for Business



Organisational Behaviour



Public Relations Concepts


Semester B


Subject code Subject name Credit Point


Industry and Trade in Asia



International Marketing



Managing Across Culture



Responsible Leadership


Semester C


Subject code Subject name Credit Point


Digital Marketing



Management of Change



Strategic Management



Integrative Business Capstone



*Programme may be subject to change.



Student Testimonial



CHEUNG Chi Wa Matthew

Bachelor of Business


“The Bachelor of Business degree from the University of Wollongong is truly an excellent programme that combines academic quality and practicality.


While studying for the UOW Bachelor degree, I was able to acquire not only the quantitative skills required in business, but the comprehensive knowledge of business management. These are covered by subjects such as statistical analysis, international marketing, and strategic management. The contents of these subjects are almost universally applicable to all types of industries and the business sector.


Armed with a UOW degree, I was able to capture job offers from Hutchison Telecommunication Ltd and PricewaterhouseCoopers.”





Faculty of Business

Hotline: 3442 5495

Fax: 3442 0265

Email: cm_msg@cityu.edu.hk

Address: FW 435, 4/F, Festival Walk Tower, 80 Tat Chee Avenue, Kowloon Tong, Kowloon


Contact Persons


Ms. Jodie Lee, Executive Officer wingklee@cityu.edu.hk

Dr. Mosquito LEUNG, Programme Leader cmmos@cityu.edu.hk