(CRICOS NO.: 00102E)


Bachelor of
and Media


QR Level: 5

QR Registration No.: 20/000385/L5

QR Reg. Validity Period: 29/08/2020-31/08/2024

This programme is accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications.


This is a registered programme under the Non-local Higher and Professional Education (Regulation) Ordinance in Hong Kong (Registration No.: 212896). It is a matter of discretion for individual employers to recognise any qualifications to which this programme may lead.


Why study a Bachelor of Communication and Media?


If you are passionate about effective communication, have a creative personality, and aspire to pursue a career in the creative media industry, UOW’s Bachelor of Communication and Media is for you.


UOW’s Bachelor of Communication and Media degree is an interdisciplinary degree that offers a broad introduction to the changing fields of communication and media. This degree has a strong international focus, and supports you to develop independent research skills that are appropriate to a wide range of careers.


Our curriculum is co-developed by experts in their fields who chair international committees and edit journals that have world-wide circulation, and delivered by a team of educators who are passionate about helping you achieve your goals.


In 2019 UOW was ranked in the top 150 in the world for Communication and Media Studies (QS World rankings by subject).



What will you learn?


You are introduced to core concepts in the academic study of media and communication practice. You will develop flexible and transferable skills that will prepare you to engage with global media practices that are impacting different professions and industries. Students graduating from the Bachelor of Communication and Media will be able to:

  • Demonstrate sound understanding of media and communication industries, practices, users, and regulation;
  • Demonstrate practical production skills appropriate to the Digital and Social Media major;
  • Communicate effectively and ethically across a wide range of contexts, and contribute at a high level to the circulation of ideas and information;
  • Demonstrate the capacity to work independently and in teams, to manage continuous professional self- development, and to sustain professional relationships with integrity;
  • Synthesise conceptual, analytical and practical production skills to address complex issues in media and communication;
  • Develop novel solutions and resources that demonstrate expertise in media and communication.





Institution Qualification

Associate of Arts in Bilingual Communication Studies in the following majors:

  • French and English
  • Korean and English
  • Spanish and English

Associate of Arts in the following majors:

  • English for Professional Communication
  • Communication and Public Relations
  • Translation and Interpretation
  • Digital and Visual Design
  • Cultural Studies

Associate of Social Science in the following majors:

  • Public Relations and Advertising
  • Applied Social Studies

Associate of Social Science

Associate of Science in Creative & Interactive Media Production

Associate of Business Administration in Marketing

HKU SPACE Community College

Associate of Arts in Media, Cultural and Creative Studies in the following majors:

  • Media and Cultural Studies
Hong Kong Community College

Associate in Public Relations and Communication

Associate in Language and Culture

Associate in English for Business Communication

College of International Education

Associate of Arts in the following majors:

  • Media Communication
  • Creative Media Writing
  • Film Television and Digital Media Studies
  • Journalism
  • Creative Communication
  • Creative Digital Media Design



Career opportunities


You will gain knowledge about how communication practices and the use of different technologies are integrated with our professional, social and political lives. You will also address relevant global, economic and political issues affecting the media and communications industries.


These insights and experiences will help you move into many types of careers including digital and social media businesses, media industry research, and corporate communications. You will be well prepared to work alongside professionals in a variety of sectors creating professional and strategic communication based on your strengths in digital research, analysis, and design.


Students will graduate as digital change-makers, with future-facing career options in social media management, digital content analysis, online campaign design, digital innovation and creative entrepreneurship. Career opportunities include:


  • Advertising
  • Reporter
  • Editor
  • Global Communications
  • Public Relations
  • Social Media Manager
  • Communication Specialist
  • Journalist
  • Digital Publishing

Entry requirements


Students (including mature applicants) must have completed a recognised associate degree or higher diploma in a related discipline. The completed qualifications taken for entry need to be pitched at HKQF level 4 at a minimum.



English language proficiency requirement

  • IELTS Academic – 6.0 overall (Reading 6 Writing 6 Listening 5 Speaking 5); or
  • Pearson Academic – 54 overall (Reading 54 Writing 54 Listening 47 Speaking 47); or
  • Cambridge Advanced - 169 (based on revised 2015 exam format); or
  • TOEFL (internet) - 70 overall (Reading 18 Writing 18 Listening 17 Speaking 17); or
  • Equivalent


Remark: Completion of a 2-year tertiary study at an approved institution taught and assessed in English is considered as meeting the English proficiency requirement of the course. The qualification must have been obtained within the previous 2 years.



Programme structure


All students are required to complete twelve (12) subjects worth six (6) credit points each from the list below to be awarded the Bachelor of Communication and Media (Major in Digital and Social Media).


The course structure* is outlined below.


Semester A


Subject code Subject name Credit Point

BCM 206

Future Networks


BCM 212

Understanding Research Practices


BCM 222

Global Media and Social Justice


BCM 241

Media Ethnographies



Semester B


Subject code Subject name Credit Point

BCM 214

Digital and Social Innovation


BCM 215

Game Media Industries


BCM 313

Future of Work


BCM 325

Future Cultures



Semester C


Subject code Subject name Credit Point

BCM 300

Game Experience Design


BCM 302

Advanced Digital Media Project


BCM 303

Collaborative Production Workshop


BCM 312

Emerging Issues in Media & Communication



*Programme may be subject to change.



Student Testimonial



Diana Conseja

Bachelor of Communication and Media


“My teachers during the course were all extremely helpful and were constantly eager to be involved with me and my assessments. They gave valuable advice not only regarding the school but on future employment and careers as well.”



IFRAH Junie Llene

Bachelor of Communication and Media


“Every challenge offered me an opportunity for self-discovery. I discovered newly found passions and skills. For instance, prior to the UOW course, I had little experience in producing videos. With the guidance of my teachers, I made pieces of work I am very fond of.


If I could take the UOW course again, I would do it a million times over. If you are willing to put in the effort to face challenges, I would highly recommend it. You will learn skills you can apply to the workforce as it is very hands-on.”






Faculty of Arts and Humanities

Hotline: 3442 9729

Fax: 3442 0378

Email: fah@cccu.edu.hk

Address: Room 405, 4/F, Festival Walk Tower, 80 Tat Chee Avenue, Kowloon Tong, Kowloon


Contact Persons


Ms. Maria Fung, Programme Leader mmkfung@cityu.edu.hk